Presentations from three prestigious people in the Fashion industry; Joseph Weishar, Maren Hartman and Aria Hughes (who never really came to the stage). Here‘s their bio’s:
Joseph Weishar, a leader in store design and visual merchandising, founded New Vision Studios over 40 years ago and is author of “The Aesthetics of Merchandise Presentation,” published by ST Media, which chronicles his work in retailing and merchandising, incorporating his teaching aesthetic as a key to retail productivity. Joe teaches at FIT and is a member of the board of directors of the Retail Marketing Society. He has created settings for Broadway, Off Broadway, opera, TV, and film and holds degrees from Cooper Union and Yale University.
Maren honed her expertise in concept design and trend analysis working alongside vertical retailers, designers, and merchandisers. A former designer for national retail brands including Abercrombie & Fitch and American Eagle Outfitters, she also helped launch the concept team for Aeropostale while managing their CAD and color teams.Maren’s creative credentials also span the luxury market; she has worked with Stella McCartney and the famously fashionable HBO series, “Sex & the City.” Most recently Maren has worked as a New York based trend consultant, where her clients include a number of global retailers. Her combination of design expertise and an in-depth understanding of brand merchandising and communication give her a unique insight into how to balance the trend forecasting process with the need to respond to real time intelligence.
Aria Hughes, WGSN’s associate editor for retail and events in the New York office, tracks retail trends, new stores and womenswear collections on the U. S. East Coast. Aria has previously written for Time Out New York, Refinery29 and Nylon.